Instead of using typical massage stock photos, we decided to make photos that highlight Bodylogic's philosophy with warmth and movement. I created a mood board to explore this theme and shared it with everyone involved with the shoot. The photographer, Michelle Waters, did a great job taking inspiration from it, but her talent and the models' enthusiasm is really what made the photos shine.
I decided to use Squarespace so the client could easily make simple changes like price updates. I chose a parallaxing template with big full-frame images to maximize the impact of the new photos. The live website can be viewed here.
These are the billboard advertisements I created with the new photos and updated branding.